Department of Agricultural Leadership, Education and Communications

Organizational Development


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Frequently Asked Questions

Why is customer satisfaction important to Extension?

It is important for at least three reasons.

• Customer satisfaction is a performance measure periodically reported to the Legislative Budget Board to help justify the agency’s continued existence.

• It provides an instructor with valuable feedback concerning an event: how participants viewed the event and participant background information.

• It provides an instructor with information and insights for improving future programs.

What type of educational activities should measure customer satisfaction?

• For output programs (that don’t measure client change), customer satisfaction is an appropriate and sufficient measure of performance.

• For outcome programs (that do measure client change), customer satisfaction can be used as a complimentary form but is not a sufficient measure of performance. Why? Because it does not measure client change. A separate evaluation instrument is required for that.

What counties are required to participate?

Years ago, a group of 48 counties were randomly selected to participate each fiscal year.

What must a county do to be considered as having participated?

A county is considered compliant for the fiscal year if just one event is evaluated using the customer satisfaction form within that fiscal year – and the data are submitted for processing.

Can a county submit data for more than one event?

Yes. A county can use the customer satisfaction form with any number of events and for any program area.

Can any county participate?

Yes! 48 counties are required to participate but all other counties can participate too. Using the new customer satisfaction form is an excellent way to get feedback on an output event (that is, if you don’t need evidence of client change).

Who should I contact with questions?

For general questions about the customer satisfaction program, county participation, or policies:

Dr. Scott Cummings
(979) 847-9388
s-cummings@tamu.edu


For questions about forms, data entry, analysis, or other technical issues:

Paul Pope
(979) 845-7202
ppope@tamu.edu

 


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