Department of Agricultural Leadership, Education and Communications

Organizational Development


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Frequently Asked Questions

Why is customer satisfaction important to Extension?

It is important for at least three reasons.

• Customer satisfaction is a performance measure periodically reported to the Legislative Budget Board to help justify the agency’s continued existence.

• It provides an instructor with valuable feedback concerning an Extension activity: how participants viewed the activity and participant background information.

• It provides an instructor with information and insights for improving future programs.

What type of educational activities should measure customer satisfaction?

• For output programs (that don’t measure client change), the standard customer satisfaction form provides an appropriate and sufficient measure of performance.

• For outcome programs (that do measure client change), one of the "extended" customer satisfaction can be used. The extended forms contain the same questions as the standard form but have an additional section for measuring client change. If one of the extended forms does not meet your needs for measuring outcomes, then you will need to develop a separate outcome evaluation instrument on your own.

What counties are required to participate?

Every two years a new group of 48 counties (4 per district) plus a few urban counties are randomly selected to participate.

Which counties are currently required to participate?

Counties colored green or pink on this map. The county name is also displayed.

What must a county do to be considered as having participated?

A county is considered compliant for the fiscal year if at least one event is evaluated using the customer satisfaction form within that fiscal year – and the data are submitted for processing. It would be preferable, however, if each agent in a selected county submitted a set of customre satisfaction forms.

Can a county submit data for more than one event?

Yes! A county can use the customer satisfaction form with any number of events and for any program area.

Can any county participate?

Yes! Using the new customer satisfaction form is an excellent way to get feedback on your event. In FY08, for example, over 70 non-required counties participated in the customer satisfaction program.

Where do I send forms for processing?

Mail your forms along with a completed cover sheet to:

Paul Pope
Extension Organizational Development
148 Scoates Hall
TAMU MS 2116
College Station, TX 77843-2116

Who should I contact with questions?

For general questions about the customer satisfaction program, county participation, or policies:

Dr. Scott Cummings
(979) 847-9388
s-cummings@tamu.edu


For questions about forms, data entry, analysis, or other technical issues:

Paul Pope
(979) 845-7202
ppope@tamu.edu

 


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