Department of Agricultural Leadership, Education and Communications Organizational Development |
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Accountability of our program is a high priority for everyone in Texas AgriLife Extension Service. It allows us to tell our story as well as make corrections in educational programs. Interpreting evaluation results and marketing those results to stakeholders is very important. If the Extension educator does not interpret and market these results, how will the community and stakeholders know the results of the evaluation? When interpreting program results, the Extension educator should address the “3 R’s”. These are: Relevance, Response, and Results.
Answering the “3 R’s” provides the stakeholder with sufficient background and evidence of what the program was, how it was addressed, and what happened as a result of the program. Typically, the Extension educator would develop a one-two page summary revealing the “3 R’s.” This is the time to be creative and so something exciting that will draw the stakeholder in. It is important to use table, graphs, and / or pictures to reveal the impact of the program. Most organizations have numerous stakeholders. Extension educators must decide who they should market their results to. Some examples include:
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